Punch Tavern’s in-house training team has specially developed a sales and service workshop for Punch's publicans, named Best in Sales, which is proving highly successful.
Jeanie Redshaw, publican from the Loyal Trooper in Sheffield, said, “This training is absolutely excellent and I would recommend it highly for those wanting to refresh their learning and get new ideas to improve their business.'
Taking place from March to May, the Best in Sales Workshops saw 150 Publicans, from Punch’s Falcon division, take part in a series of practical and interactive sessions.
The workshops encourage the publicans to deliver outstanding hospitality, embrace the notion of upselling and merchandising whilst ensuring their pubs are at the heart of their communities by exploring opportunities to welcome community events, groups, societies and sports teams, for example, into their pubs.
The small, focus group style workshops allowed the publicans to share ideas with each other and explore Punch’s ‘BEST’ practice principles: Because we care; Every customer, Every time; Sell it your way; Together we can.
Punch’s recognised ‘Service Principles’ and ‘Because We Care’ framework were communicated to all publicans, with each team pledging to deliver heartfelt hospitality, look for opportunities to grow sales and work as a team to establish their pub as the heart of the community.
Sara Clamp, regional operations director for Punch’s Falcon division, said, “The Best in Class Workshops help us to communicate our ‘BEST’ practice principles to our dedicated Publicans and their teams and encourage them to take the ideas and implement them into the day to day running of their pubs.
'The feedback has always been incredibly positive, with the Best in Sales sessions proving no different. The content is robust and encourages teams to adopt a collaborative approach to growing sales and delivering the very best customer service, every time.”
Jeanie Redshaw, from the Loyal Trooper in Sheffield, said, “This training is absolutely excellent and I would recommend it highly. I think we do get complacent sometimes and this has really helped to refresh what we already know, plus give us lots more ideas to improve the business. We have passed many of the learnings onto our staff.”
The Best in Class Workshops will continue with a Best in Social Media Workshop throughout June and July offering insight and advice on how Publicans can be more effective and engaging with customers on social media.