With the nation’s appetite for gourmet burgers accelerating further, Aryzta Food Solutions UK has launched two new burger buns in striking red and black – carriers to help operators premiumise their burger offering and lend the all-important ‘Instagram factor’.
According to insight house MCA, burgers are currently the UK’s most popular dish on menus, but with so much competition, operators need to give consumers a compelling reason to visit their outlet.
Supplied under the company’s Hiestand brand of premium bakery, the new black and red burger buns, coloured using completely natural vegetable charcoal (black bun) and beetroot powder (red bun) and sprinkled with sesame seeds, have been developed to offer serious stand-out.
If operators get their burger offering right, the potential profits are evident. However, with the rise of Instagram and other social platforms, the importance of presentation and creating shareable, show-stopping dishes has never been higher. Rainbow Bagels and Unicorn Frappuccino’s recently took the social media world by storm and highlight just how much impact eye-catching creations can have.
Food Solutions’ Brand & Communications Manager UK, Paul Whitely, has no doubt that the new buns will create intrigue. He said, “When it comes to innovation in eating out, it’s millennials who are driving demand. They’re the champions of new flavours and beautifully presented food – the latter of which they can share on social platforms such as the massively popular Instagram.
“Indeed, the number of images on Instagram with the hashtag #foodporn has surpassed 124 million to date, and as such, offering dishes that make the perfect Instagram post will not only please diners but help to spread the word that your outlet is the place to visit for the latest trends in food.
“Our new buns are exactly what outlets need to add a little something extra to impress customers and ensure their menu stays ahead of the competition. What’s more, they’re available frozen so chefs don’t have to worry about wastage and any potential profit losses.”
Supplied in cases of 30, the new buns come pre-sliced in a thaw and serve format.
Aryzta Food Solutions UK is a food solution specialist – parent to a family of brands to meet the needs of modern hospitality. Sub-brands include: premium artisan, Coup de pates; everyday favourites from La Carte; gourmet Swiss baker, Hiestand; beverage solutions from Pro Juice and fine food & garnishes from Bouquet Garni.
The company is part of Bakeries Europe, which is based in Zurich, and is the number one frozen bakery supplier in Europe.