Following a successful three month trial in London across 200 stores, Pret a Manger is rolling out its 25p reusable cup discount scheme across all UK outlets from today.
Pret’s Brand Director, Caroline Cromar commented, 'Over the last three months we’ve been offering customers in London 25p off their hot drink when they bring in a reusable cup for it to be served in. We have been really encouraged by the response to the trial, and as a result, are delighted to now be rolling the discount out to all Pret shops around the UK.
'The discount is given on any of our barista-prepared organic coffees, teas and hot chocolates, when a customer brings in their own reusable cup. No matter the size or design of the cup - yes, even ones with competitor branding!'
Cromar concluded, 'We’re really pleased the see the uptake the incentive has had in our London shops so far. It’s one small step we can take to encouraging a reduction in paper cup usage across the UK.'