Greene King launches Great Sporting Moments bottle designs


Leading UK brewer and pub retailer, Greene King has this week released new Greene King IPA ‘Great Sporting Moments’ limited edition bottles.

The packaging designs for the brewer’s flagship beer detail 10 of the most well-known and memorable British sporting moments from the past 60 years. These include England winning the 1966 Football World Cup, Jonny Wilkinson’s kick against Australia to win the 2003 Rugby World Cup and team GB’s cyclists winning eight gold medals at the Rio Olympics.

As part of the launch of the commemorative collection, Greene King IPA is also giving away over £50k worth of prizes, including 300 Cricket coolers, 125 IPA BBQs and 1,000 cases of beer. These will be up for grabs alongside social media promotional activities, giving consumers a range of opportunities to win.

The Greene King IPA Sporting Moments bottles are available in Greene King IPA stockists across the UK. More information and activity can be found on the Greene King IPA Facebook profile, including a vote on the public’s favourite sporting moments.