When a group of Starbucks partners (employees) teamed up to create an autumn espresso beverage, they inadvertently launched a nationwide trend that would extend far beyond coffee.
“Nobody knew back then what it would grow to be,” said Peter Dukes, who was the product manager who led the development of the Pumpkin Spice Latte. 'It’s taken on a life of its own.”
More than 14 years later, the 'PSL' is an annual tradition for many and today, the original handcrafted beverage makes its official return to Starbucks stores nationwide.
Made with real pumpkin, PSL is the combination of smooth espresso, steamed milk and warm autumnal spices including cinnamon, ginger, nutmeg and clove. Topped with whipped cream and pumpkin spice topping the beverage has become an icon, symbolising the arrival of the autumn season for Starbucks customers in over 50 countries around the world.
Since its debut, customers have embraced ways to customise the PSL, oftentimes at the recommendation of their baristas. While some prefer not to mess with a classic, others adjust their milk options, the amount of pumpkin or espresso in their drink or even add “a pump of pumpkin” to their everyday beverage.