Sales of Nisa's own label Heritage pizzas are soaring as retailers stock their stores with the new and extended range.
The pizzas hit the shelves in September after months of work to build on the ever-popular meal.
They are now being produced by a new supplier who, as well as introducing a selection of new varieties, has improved existing ones using new recipes. The packaging has also taken on a sharper look.
Two new deep pan pizzas are now incorporated into the Heritage range – cheese feast and pepperoni as well as a stone-baked barbecue chicken. These make a tasty addition to the previous five-strong range that have all been revitalised.
In a bid to get feedback on the product before it went out to retailers, Heritage Brand Manager Tracey Redfearn invited members of Nisa’s retail field team to a tasting session at the head office in Scunthorpe.
Tracey said: “The retail field team is a really important part of our business because they are the ones who go out and see members and have daily contact with them. My thinking is; if the team have tried the pizzas and know how great they taste, when they are talking to members about the lines to stock, they can speak with real authority when it comes to the new Heritage pizzas.”
And the reaction to the new range was a positive one.
Team members have complemented the product with thumbs up given to all varieties as well as to the packaging which most thought looked “inviting” and gave a “premium feel to the product”.
The Heritage pizza range is now selling to Nisa retailers and sales for the last three weeks are up almost 50 per cent on the previous three weeks.
Donna Barnett, trading controller said: 'The sales to members since the launch of the new and refreshed range have rocketed. What an amazing result!'