Elior UK has seen site sales double at one of its sites after introducing Vita Mojo to the staff restaurant. Like in the chain’s three high street sites, customers can use the Vita Mojo app, website, or in-restaurant iPads to order a meal that’s tailor-made to suit their nutritional and dietary needs.
As well as choosing how much protein, carbohydrate, or fat they’d like in their meal, customers can also decide how much of each ingredient they get, and avoid ingredients they don’t want in their dish.
Carl Morris, director of marketing & corporate communications at Elior UK, said, “Elior firmly believes that every customer is unique. And catering for that individuality is a big part of providing exceptional customer experiences – whether customers are making that choice for the sake of their health and wellbeing, to support fitness goals, or because of personally-held beliefs.
'As well as personalisation, the use of technology to enhance customer experiences is high on our agenda, so we’re delighted the trial has been such a success.”
Keith McNeill, the site’s general manager, said, “We’re absolutely thrilled. It’s made ordering easier, reduced queues, and given customers the power to order something that’s just for them. And the customer feedback has been incredible too. My favourites so far include ‘super easy’, ‘absolutely delicious’, and ‘bloody groundbreaking’ – which is pretty good in my book!”
The cashless restaurant chain – which counts Elior UK among its investors – launched in March 2016, and has just opened a flagship third restaurant and training facility in the City of London.