Aparthotel and hotel operator, Signature Living has appointed Wireless Social to capture valuable customer insight to help them to communicate with guests on a personal level for repeat bookings, cutting out an average commission fee of 18% from travel sites.
The roll-out of Wireless Social across the entire Signature Living estate will not only provide a seamless Wi-Fi experience, but the customer data collected at log-in allows for intelligent and tailored communications to drive both direct bookings and positive TripAdvisor reviews, as well as enabling targeted Facebook advertising.
Co-owner of Signature Living, Lawrence Kenwright, commented, “We chose Wireless Social to give guests the best overall experience. We want to really get to know our customers and through Wireless Social’s platform, we now have the opportunity not only to find out more about our customers, but to personalise our communication to them, helping build relationships and encourage repeat business.”
Julian Ross, managing director of Wireless Social, added, “We’re delighted to have Signature Living on board as a Wireless Social partner to improve their guest engagement. Wireless Social is committed to helping the hotel sector tailor communications and enhance every guest experience. This is evident through our current hotel renewal rate of 77 per cent.”