Family-run four star hotel chain, Apex Hotels has introduced a new brand ambassador who is helping to spearhead its new guest wellbeing campaign.
Wellbeing expert, Celynn Morin (pictured centre) is working with the group to roll out its #WarmerWelcome across its 10-strong estate, having launched at Apex City of Bath Hotel this week.
French Morin – who grew up in South Africa – is also a registered dietician, keynote speaker and author. She has worked alongside the brand to introduce guidance for guests on how to get the best out of their stay at Apex – whether they want to relax, rejuvenate or focus.
#WarmerWelcome, which will be rolled out across the portfolio’s remaining nine properties across the UK in the coming weeks, sees new in-room guide books detailing how to keep a healthy routine introduced.
The guide also features Morin’s top tips on getting a great-quality night’s sleep, including breathing exercises and mindfulness techniques – designed to complement Apex Hotels’ existing in-room set-up which includes Egyptian cotton mattress toppers, goose and feather down pillows, blackout curtains and en-suites with large baths.
Apex will also add to its line of in-room luxury Elemis toiletries with a relaxing pillow spray to help aid sleep.
The team at Apex City of Bath is also introducing an exclusive range of three #WarmerWelcome hot drinks – to help guests relax, rejuvenate or focus – and healthy in-room ‘SMART snacks’ to help guests make healthier choices, and to ensure they stay energised and focused during their stay.
Each hotel will also create its own unique range of drinks and snacks as the #WarmerWelcome rolls out across the UK – all in line with Celynn’s expert guidance.
Angela Vickers, CEO Apex Hotels, said, “We’re delighted to be working with Celynn to ensure that our guests feel looked after on every level. She’s an expert in her field, so with her guidance, we’ll be able provide small touches, in our rooms and beyond, in response to customer feedback, which shows that personal health and wellbeing is very important to our guests.
“From hot drinks with health benefits and SMART snacks instead of sugary treats, to relaxing toiletries and an expert guide book, all of these together add up to a real warmer welcome, which is at the heart of Apex Hotels’ ethos.”
Morin said, “I’m delighted to be working with Apex Hotels to really make a difference to guests’ wellbeing. I travel a lot, for both work and pleasure, and I know that staying healthy and well on the road means different things to different people. That’s why we’ve focused on helping guests to help themselves get the most out of their minds and bodies whether they’re looking to relax, rejuvenate or focus.
“Not only do we hope that guests get the most out of their stay thanks to our tips, guidance and additional extras in-room; it would also be wonderful to see people carry some of this into their everyday lives.”