Scottish independent craft brewery and bar operator, BrewDog is offering beer fans the chance to have a bespoke craft beer bar built in their home, as one of the unique investor benefits of its record-breaking crowdfunding programme Equity for Punks V.
For investors who have committed over £50k to the UK’s most popular craft beer business, BrewDog will install a fully functional craft beer bar in their home.
The bar will be designed in BrewDog’s signature industrial style, complete with three-tap bar, a fully stocked beer fridge, and a keg of its headliner beer, Punk IPA for the lucky investors to toast the launch of their at-home bar.
This perk has been introduced as part of BrewDog’s latest round of Equity for Punks, which has raised almost £20m since October 2017, with over 38,800 new shareholders joining its ranks.
BrewDog co-founder, James Watt, commented, “Having your own craft beer bar at home is the ultimate dream for many beer fans, so we wanted to give people the chance to turn that beer-fuelled ideal into a reality. Through Equity for Punks, we can offer money-can’t-buy benefits which our community will love, and this one is the most exciting yet. With this investor perk, the craft beer revolution starts at home.”
“Our army of punk investors is the antithesis to your typical company board, so we knew we had to reward them in a totally unique way. They live and breathe craft beer, so we wanted to offer an awesome benefits package fuelled by a passion for great beer. BrewDog’s growth would never have been possible without our dedicated Equity Punks who are the lifeblood of our business.”