Aryzta celebrates three Great Taste Award stars


UK foodservice specialist, Aryzta Food Solutions is celebrating three Great Taste Award stars, shared amongst two of its very latest bakery innovations.

The company’s Fruit and Nut Loaf was awarded a star, while its collaboration with chef James Tanner – the ‘Inspired by’ Chocolate Pavé (pictured) – was the recipient of two stars.

Organised by the Guild of Fine Food, the Great Taste Awards are one of the industry’s acknowledged benchmarks for fine food excellence. Its unique grading system of awarding products 1-3 stars (3: Exquisite, 2: Outstanding, 1: Simply Delicious) has been employed since 1994 to help set great products apart from the good.

Judges, including chefs, food writers, critics, fine food retailers and buyers were unanimous in their praise for both products. The two star ‘Inspired by’ Chocolate Pavé is a rich chocolate brownie base, topped with a milk chocolate praline feuilletine and decadent Ecuadorian chocolate truffle, decorated with chocolate mirror glaze and cacao nibs.

Judges hailed it as “visibly striking” with “great definition between the layers” and “well-crafted with a wonderful, smooth, silky mousse balanced really well against the biscuit and feuilletine.”

Aryzta’s ‘Great Taste Award’ winning Fruit and Nut Loaf is part baked and packed with juicy sultanas, raisins and crunchy hazelnuts, lightly spiced with cinnamon. Judges praised its “lovely crust” and “crispy texture”, calling it a “luxurious, beautifully baked artisan loaf.” Both products are supplied frozen and available now.

From early September until the end of November, these two delicious products will be on promotion, offering a case of 30 Chocolate Pavés at £30 per case (£1 each) and the Fruit & Nut Loaf at £26.50 per case (£1.66 per loaf).

Paul Whitely, Head of Marketing at Aryzta Food Solutions UK, commented, “These stars – awarded as they have been by those with expert palates and a serious knowledge of good food – are testament to the quality that Aryzta Food Solutions UK is capable of.

'Our product development team work hard with our suppliers to produce sublime bakery items. It’s worth repeating that if the methods are pure and the expertise is sound, choosing frozen doesn’t mean quality compromise and should hold no fear for outlets.

'These stars go a long way to reinforcing that. It’s a proud moment for us.”