Bidfood announces new partnership with premium drinks supplier

Bidfood has today announced a new partnership with Enotria&Coe, the UK’s leading premium drinks supplier.

The partnership will see the launch of UNITY Wines and Spirits on 1 September, bringing together the expertise of wine sourcing and category insights from Enotria&Coe, alongside Bidfood’s superb delivery network.

Enotria&Coe has one of the UK’s most comprehensive and exclusive ranges of premium wines and spirits. Supplying more than 40 million bottles a year and with 4,400 products to choose from, Bidfood customers will benefit from a unique array of exciting new beverage choices including an unbeatable portfolio of over 30 new and exclusive labels, covering all key countries of origin.

Equally, the partnership will further strengthen Bidfood’s commitment to service excellence, enabling UNITY Wines & Spirits to offer even more guidance on market trends and developments, plus award-winning training support.

Matt Towe, Head of Marketing at Unity Wines & Spirits, said, “This is a really exciting time for our wines and spirits businesses. Enotria&Coe are obsessive about the drinks market and what they don’t know about wines and spirits isn’t worth knowing.

'It will be a truly united partnership and together we will offer our customers the very best service and a fantastic range of products. The name UNITY stands for unity between grape and soil, winemaker and wine, Bidfood and Enotria&Coe but ultimately, UNITY and our customers.”

Enotria&Coe Chief Executive, Troy Christensen, said, “We’re delighted to be partnering with Bidfood to bring the drinks category to life for their customers. Their unique model brings innovation and inspiration into a challenging on trade sector and we believe they are instrumental in building a healthy wine category for the sector.”