Bidfood launches new Modern India range

Bidfood has unveiled its new Modern India range showcasing a contemporary take on traditional Indian cuisine. The collection of sweet and savoury products shifts the focus from dairy and protein heavy curries to fresher, lighter alternatives and playful fusion dishes.

The range was born out of Bidfood’s evolutionary ‘Innovate your Plate’ programme, recently shortlisted for two Foodservice Catey’s awards, which analyses current consumer trends and turns them into practical solutions for its customers.

With contemporary Indian expected to be one of the top five fastest growing cuisines within the eating out sector in the next three to five years, Bidfood has developed Modern India to help operators make the most of this booming trend.

Bidfood’s Modern India range offers inventive flavour combinations whilst drawing on recognisable dishes that will be familiar to customers. The classic fish and chip supper is given a modern twist with Amritsari MSC battered pollock goujons, for example, and the humble pasty is transformed with vibrant Indian spices to become the vegan Phat Pasty keralan cauliflower, chickpea and onion bhaji pasty.

For those with a sweet tooth, the new array of Premium Selection spiced cakes provides an eye-catching update to any cake display, featuring tempting on-trend flavours such as caramel chai latte and jewelled carrot cake with cardamom rose hip and mandarin oil.

Gemma Young, Senior Customer Marketing Manager at Bidfood, commented, “At Bidfood, we believe provenance is incredibly important and that’s why our development chefs travelled east to gain an authentic experience of the cuisine first-hand before creating our new Modern India range.

“It fuses traditional dishes with contemporary flavours to capture the essence of India’s diverse regions, while ensuring our customers can keep their menus relevant, on-trend and enticing.

“Many of the products also lend themselves to being great on-the-go options, with Indian-inspired pasties and pies providing a welcome sandwich alternative in the busy lunchtime rush. Contemporary Indian cuisine is about much more than just curry dishes, and Bidfood’s new range offers operators a chance to incorporate the trend in new and unexpected ways.”