Hogs Back Brewery campaign aims to boost pub visits in Dry January

Hogs Back Brewery is encouraging consumers to kick off 2019 by going ‘TEA Total' and enjoying a pint of its flagship beer TEA (Traditional English Ale) in their local pub during January.

The ‘Support Your Local - Go TEA Total' message will appear on pump clips and posters in pubs as well as on social media. The campaign reminds people that pubs are a great place to meet friends and enjoy a locally brewed beer all year round.

Rupert Thompson, managing director of Surrey-based Hogs Back Brewery, said, 'Our TEA Total campaign is a little tongue-in-cheek, but also has a serious message behind it. Pubs are an important part of the community, and they particularly need support during January, which has always been a quiet month for the trade and become even quieter since the arrival of Dry January.

'Equally, we're encouraging people to enjoy a locally-brewed beer or two in moderation, even if it's just once or twice during January. This can be a difficult time of year for many people; a pint shared with a friend in the pub is an important way of countering social isolation, and contributes to our overall well-being.'

Thompson added, 'TEA is an exceptionally well-balanced beer and the TEA Total campaign is about getting the balance right. Our poster features a checklist that encourages people to be moderate in all things, whether that's visiting the gym, starting a diet or enjoying a pint of local ale!'

A specially brewed seasonal ale, Rye January, is also available from Hogs Back. At 3.8% ABV, it's a red rye beer with spicy and hoppy notes. It will be stocked in a number of pubs across Hogs Back's Surrey heartlands.