Horlicks, the original malted milk brand, is delighted to announce a cool new edition to their drink’s portfolio: White Chocolate Malted Shake which will be exclusively available to the foodservice market through Aimia Foods.
Creamy, smooth, and deliciously indulgent, Horlicks’ Shake combines the brand’s famously soothing malted taste with the richness of white chocolate – all this whilst containing no artificial colours, flavours or preservatives in addition to being suitable for customers following a vegetarian diet.
Horlicks is the definitive Malted Milk brand. Since 1873 it’s comforted millions of British families, supported Polar expeditions and helped Olympic athletes with their training. With 95% brand awareness and 99% brand loyalty, it remains the brand leader for in home beverages. The introduction of a Horlicks Thick Shake for foodservice, is a natural extension designed specifically for the Out of Home market.
When sampled, new drinkers agreed that Horlicks White Chocolate Malted Shakes seamlessly combine Malted Goodness and White Chocolate into a rich and unique flavoured Shake that appeals to all ages. Horlicks White Chocolate Shake is the latest flavour addition to the fast growing Shmoo Thickshake brand.
Unlike ordinary shakes, Shmoo shakes are especially thick and textured thanks to their unique preparation using a Shmoo Spindle mixer. Horlicks White Chocolate Malted Shake is designed to support caterers and help them avoid menu fatigue by implementing new Specials in much the same way as Coffee Shops, as Karen Green, Out of Home Marketing Controller for Aimia explains:
“High Street chains frequently run Menu Specials, because they inject personality and freshness into their offer and keeps customers coming back for more new tastes and flavours. Fresh ideas mean improved revenues and Horlicks White Chocolate Shake is a great way for existing Shmoo customers to capitalise on the same opportunity. They will also be able to tap into the thriving retro malted milkshake scene that is popular in a range of venues from American style diners to restaurants and coffee shops”
Horlicks’ White Chocolate Malted Shake Powder for Shmoo machines will be available from the 21st July 2019.