BaxterStorey Account Manager Alex Borley was awarded the prestigious Rising Star Award at this year’s Foodservice Cateys. The Caterer magazine’s annual awards ceremony was held at the Park Plaza Westminster Bridge on Friday and saw hundreds of industry colleagues attend the black-tie event.
Borley joined the BaxterStorey Graduate Programme 3 years ago, when he was given his first role mobilising one of the company’s flagship locations, and managing a team of 28, aged just 24. The judges praised him for his exceptional engagement and impressive ability to stay on top of industry trends, going above and beyond to deliver on client expectation.
Borley recently introduced a ‘Thirsty Thursday’ themed bar at his flagship location, as well as a silent disco, drag events celebrating LGBT month and a stand-up comedy event. Working closely with BaxterStorey’s strong food network, Borley invites numerous suppliers to host pop ups at his location, and recently launched ‘The Wagon’, an on-site truck serving a daily street food offering.
Co-chief executive Noel Mahony said, “We are delighted Alex has been recognised with this richly deserved Award. Since joining our Graduate scheme, Alex’s enthusiasm to keep pushing the boundaries of service excellence has never wavered. Training and development are the foundations of our business and to have three finalists, Alex, Scott and Esther, in the FoodService Cateys, has made us incredibly proud.”
Borley said, “I was genuinely surprised to hear I’d been shortlisted for the FS Cateys, let alone that I had gone on to win the award! I’ve been lucky enough to work within a brilliant team over the last few years and had some fantastic mentors who have given me the opportunities to prove myself. I’m looking forward to my new challenge as Account Manager and hope to take my career to the next level with the business over the coming years.
“Aside from my day job, I’d love to inspire more people to follow a career path in hospitality – it’s a great industry for anyone with the right attitude and approach, that is often overlooked.”