Co-op and Deliveroo have today announced a major milestone in their delivery partnership as Deliveroo customers can now order from 400 Co-op stores serving towns and cities with a combined population of 27 million people across the UK. This makes Co-op the most widely available supermarket on the Deliveroo app.
More than 600 grocery and household items are available to customers on the Deliveroo app, which are packed by Co-op colleagues at local stores and delivered by Deliveroo riders in as little as under 30 minutes.
Co-op’s roll-out with Deliveroo began in 2019 and has accelerated this year to cover 128 cities across the UK. The average delivery is 1.7km away from the store, and the top four cities with an appetite for on-demand convenience are London, Manchester, Leeds and Brighton.
Consumer eating habits have adapted during lockdown, with shoppers turning to healthy fruit choices since March, with strawberries and bananas the most popular food items. The top alcohol choice during lockdown has been Co-op’s Irresistible Prosecco.
Customers are also placing larger orders and ordering more frequently, with the most popular times on Friday and Saturday early evening.
Chris Conway, Head of Ecommerce, Co-op, said, “We are offering speed, flexibility and choice with on demand, online convenience meeting consumer needs in our communities. We have accelerated our plans to roll-out online delivery through our own online store and with partners.
'Products are selected locally by Co-op stores which act as micro-distribution hubs and so also benefit from the significant increase seen in demand as consumer shopping trends change in the wake of Covid-19 and more people shop for food online.”
Ajay Lakhani, Vice President of New Business, Deliveroo said: “We are delighted that the Co-op and Deliveroo partnership has been such a success and reached the milestone of 400 stores across the UK. At Deliveroo we want to play our role to help people get the food and household items they need and want in as little as under 30 minutes.”
In a move to reinforce the scale of the partnership, the food delivery platform has launched its first TV ad with the food retailer. This can be seen on air from now until 31
August.
The Co-op has accelerated the roll-out of its online offer and is on track to provide online home delivery and click & collect from over 650 stores by the end of the year, through partnerships and its own online shop.