Roadchef brings taste of Italy to M6 with Coco di Mama partnership

Leading motorway service area operator, Roadchef has announced an exciting new partnership with Italian food-to-go brand, Coco di Mama, to bring the restaurant’s premium innovative pasta offering to motorway users for the first time.

Located at Roadchef’s flagship Norton Canes service area on the M6 Toll, the counter will serve Coco di Mama’s award-winning signature pasta range including Ham Hock Carbonara and Slow Cooked Bolognese sauces.

The partnership adds a diverse new dimension to Roadchef’s current food and drink portfolio, offering customers greater choice and flexibility when it comes to dining on-the-go.

If the trial is successful, Roadchef will look at extending it to their other service areas.

Howard Lockwood, Catering & Brand Development Director at Roadchef, said, “We are very excited to be working with Coco di Mama on this pioneering project to bring its innovative Italian food to the motorway.

'We are constantly striving to add new creative concepts and delicious menu options to our service areas, and we feel that this partnership will give road users a broad range of exciting food options while still having great synergy with the other offerings already in place.

“The company’s ethos is firmly focused on providing good, honest food with the freshest ingredients and a seasonal focus, which chimes perfectly with our philosophy of constantly striving to delight our customers with the experience that we offer.”

Coco di Mama currently operates in 145 locations nationwide, however, this will be the brand’s first foray into the travel sector. Managing Director Jim Atwood commented, “We are delighted to partner with Roadchef to offer our iconic, generous pasta pots to roadside customers served at speed.

'We first opened our doors in London in 2011 and have been building up our ‘food-to-go’ stores, delivery kitchens and grocery channel partnerships ever since.

'This move into the travel hospitality sector is a bit of a extension for us, but one which we believe fits well with our business and will suit the model of the motorway service industry perfectly.”