Facilities management giants Mitie, has announced plans to rebrand its catering business as Gather & Gather as it continues to drive growth in its catering division. The rebranding of the concept is now based around a culture of bringing food and people together and will be used as the trading name and customer-facing identity of the company’s catering operations.
Two years ago a new management team was recruited by Mitie and it has since lead the catering division under an entrepreneurial investment model. It has also been the main focus on growth and investment for Mitie.
Since the change in management, the business has more than trebled its turnover through new contract wins and the acquisition of hospitality company Creativevents.
The roll out of the Gather & Gather brand is expected to begin on 1 May and in the meantime all staff will take place in a new learning and development programme which will combine a new approach to marketing and help understand the new values of the company.