As the heatwave swept most parts of the UK, ice cream sales at KFC have rocketed by 345% compared to the same period last year. Popular desserts have included the triple-layered Kream Ball dessert and the 79p Streetwise Sundae.
With the promise of more fine weather, KFC has just launched a new ice cream, Summer Fruit Meringue Kream Ball, featuring summer fruit sauce, dairy ice cream and meringue pieces.
Jennelle Tilling, Vice President of Marketing, KFC UK & Ireland, commented, “We've never seen anything like this. Sales of ice cream are through the roof, so much so that we've introduced a brand new flavour to keep up with the demand.”