Carlson Rezidor Hotel Group, one of the world’s largest hotel groups, has announced that it will launch two new global hotel brands, Radisson Red and Quorvus Collection.
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, 'Lifestyle Select', an upscale, select service concept that boasts a forward-thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.
The Radisson Red focus on technology will include a mobile application that will not only allow guests to skip reception for check-in, but order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport; manage their own personal profile and preferences; and manage the environment within their room.
Radisson Red will launch simultaneously in 2015 in urban centres in the Americas, Europe, the Middle East, Africa and Asia Pacific.
Quorvus Collection is a new generation of luxury, five-star hotels. Each is individual in style, design, heritage, history and architecture and will be reflective of its location and culture through the Quorvus 'Eidos' - an essential expression of each hotel’s individualism.