Franchise group Choice Hotels is expanding its European presence by opening 11 properties in the UK, Ireland, France, Germany and Italy.
The company behind the Comfort, Quality and Clarion brands has added five new hotels in the UK and include Comfort Inn Manchester North, the first Choice brand hotel in the city.
Others recently added are Quality Hotel Birmingham NEC, Quality Hotel Wolverhampton, Clarion Collection Hotel Buckerell Lodge in Exeter and Clarion Collection Hotel Richmond Gate.
Dublin’s Gibson Hotel also joined Choice’s Ascend Hotel Collection, a portfolio of independent boutique-style hotels.
Comfort Inn Westminster, located in London’s Belgravia area, joins the network this month to become Choice Hotel’s 19th property in the UK.