Simply Fresh is planning to expand its chain of 48 independent convenience stores to 350 by 2019.
The fast-growing symbol group was launched in 2009 by Kash Khera and aims to open 70 stores this year alone.
The company grew its portfolio by 7.1% last year which was ahead of the 2.8% of growth seen by the rest of the symbol group sector.
The latest Simply Fresh store will open in Kenilworth, Warwickshire this week.