Department store chain, House of Fraser will open a new click & collect concept store within a Caffe Nero coffee shop in Cambridge, as the retailer looks to further expand its multichannel offering.
Set to be unveiled on 16 October, the first-of-its-kind initiative will give customers a chance to order online from House of Fraser while they enjoy a coffee as well as use the location as a click & collect hub.
The Fitzroy Street store has evolved from House of Fraser's original online store, which opened in Aberdeen three years ago, and will see the retailer's tablet devices and touchscreens placed on tables in the coffee shop's ground floor.
House of Fraser is the third largest group of traditional department stores in the UK with 61 stores.