Tourism group, VisitEngland, has brought out a guide, Green Start, to help small to medium companies reduce their energy waste and water costs by at least 10% and up to 40%. A second guide, Keep it Real offers advice on how firms can make the most of their green credentials with marketing. VisitEngland aims to encourage the tourism industry to help protect the natural environment that makes England such an attractive destination, and ensure long-term economic success.