Starbucks has announced plans to make Starbucks Delivers available throughout the US in early 2020 through an agreement with UberEats as the preferred delivery provider.
The intention to expand follows an 11-market rollout which demonstrated successful operational integration and received positive customer response to an effortless high-quality experience consistent with the Starbucks brand.
“We are driven to create new and unique digital experiences that are meaningful, valuable and convenient for our customers,” said Roz Brewer, group president and chief operating officer for Starbucks. “Partnering with Uber Eats helps us take another step towards bringing Starbucks to customers wherever they are.”
By partnering with UberEats, Starbucks is leveraging the expertise of the largest global delivery service outside of China, while extending the potential customer base beyond those who currently include Starbucks, as part of their morning or afternoon routines.
Through the agreement, the companies will collaborate on innovation and technology integration. Starbucks and Uber Eats will continue to focus on delivery packaging, in-store operations, and a quick order-to-door delivery window.
“Our customers are huge Starbucks fans and love being able to get their favorite items delivered with Uber Eats speed,” said Jason Droege, Vice President of UberEverything. “We’re excited to expand our partnership across the United States to make ordering their favorite coffee and breakfast sandwich as easy as requesting a ride.”
Over the past decade Starbucks has continued to innovate the retail experience to connect with customers digitally. Whether through Starbucks® Rewards, the Starbucks® Mobile App, or Mobile Order and Pay, Starbucks has adapted to the changing consumer landscape.
Starbucks Delivers powered by Uber Eats began rolling out in the fall of 2018 through a pilot in Miami and is currently available in 11 US markets. Starbucks will continue to introduce delivery to new markets, achieving national coverage by early 2020.