CBRE Investment Management has announced a new Food Wave campaign and installation at Angel Central Shopping Centre in London N1, taking place from 8th – 10th July, to educate and inspire young Londoners to reduce waste and spread the word about the impact that food has on the planet.
Over the three days, Angel Central will host a pop-up run by ReLondon, located on the ground floor next to Paperchase and Uniqlo, delivering a calendar of events ranging from cookery workshops to stalls and competitions, all designed to empower visitors to enjoy a more sustainable approach to buying, storing, eating – and even growing – their food.
After a huge drop in household food waste during the pandemic, food waste has now shot back up to 2018 levels, and as part of a collaboration with surplus food app and social impact company, Too Good to Go, two giant sculptures will be on display at Angel Central, to bring attention to the impact that food waste has on the environment.
Arielle Vetro, ReLondon’s campaign manager for Food Wave, commented, “The Food Wave campaign is all about encouraging a new generation of food activists, highlighting the connection between the way we grow, eat and throw away our food, and its impact on the planet.
'We can’t wait to launch the pop-up in Islington as it will give us the chance to have conversations with young north Londoners and find out how they’re feeling about the climate crisis, and what they know about how food directly affects it.”
Ciara Daffy, Asset Manager at CBRE Investment Management, added, “Sustainability is central to our business strategy and the Food Wave activation is a fantastic example of educational campaigns being brought to the capital in a creative and informative way.
'We want to support initiatives like this partnership with ReLondon and the Mayor of London at Angel Central to help raise awareness on the subject of food waste to the local community of Islington and visitors alike.”
The Food Wave activation will take centre stage within the revitalised Angel Central following a £16m refurbishment adding to the destination’s sustainability credentials including the internationally recognised BREEAM Excellent certification, and is one of two locations in the UK to have received a Fitwel Highest Scoring Project Award, under the Retail Building v2.1 Design Certification category.