One of the UK’s leading bakery and cafe brands, Patisserie Valerie, and its sister coffee and baking brand, Bakers + Baristas, have appointed Martin Burke as Group Chief Marketing Officer.
Martin will oversee the marketing for Patisserie Valerie’s 29 stores and Bakers + Baristas 64 sites across the UK and Ireland, as well as Patisserie Valerie’s eCommerce platform.
Martin joins with over 15 years of global marketing experience across hospitality and food service, FMCG and consumer products. This includes 10 years at Bettys & Taylors of Harrogate, where he held the position as Marketing & E-Commerce Director and was responsible for brand marketing, CRM, loyalty, and consumer insight.
Prior to that, he was Head of Innovation marketing for its best-selling tea brand, Yorkshire Tea. He has also held marketing positions at Warner Bros. Entertainment and PlayStation.
James Fleming, Group CEO of Patisserie Valerie and Bakers + Baristas, commented, “We are delighted to have Martin on board. His impressive marketing track record, expertise in eCommerce and passion for the industry means he is perfectly placed to drive the two brands forward and we look forward to seeing where this leads us.”
Martin said, “It’s an exciting time to be joining two well-loved nationwide bakery brands. I’m looking forward to seeing how we can move in new and exciting directions, not just with our c100 stores, but across our eCommerce channel to deliver innovative and delicious hand-crafted products to our customers nationwide.”