Starboard Hotels has entered into a joint agreement with Union Hanover Securities to create Starboard Atlantic Hotels LLP, to open a 275,000sq ft upmarket, 500-bedroom hotel at The International Quarter at Stratford City.
The deal was agreed by venture partners, infrastructure group Lend Lease and UK government-owned regeneration firm London & Continental Railways, which are in the process of developing the area.
Overlooking the Olympic Park and the former London 2012 Athletes Village, the hotel will be internationally branded and will comprise the design-led Urban Villa extended-stay hotel, as well as an aparthotel and a high-end restaurant. It is also located directly adjacent to Westfield Stratford City, Queen Elizabeth Olympic Park and Stratford International station. A planning application will be submitted later this year with the complex scheduled to open in 2016
Lend Lease also expects to submit a planning application later this year for the first 350 residential units on the site of the former Olympic Park. If the application is successful, the new homes will go on sale in early 2014.
Paul Callingham, managing director of Starboard Hotels, said: “We are thrilled to have secured such a prominent site for a hotel in the heart of the Park, close to Westfield and Stratford International.
“The Olympic Park has become one of the most iconic venues in London and plans for creating a legacy on the site will ensure that it remains a key hub for both business and leisure in East London.
“The Starboard Atlantic Hotels offering will provide a mix of four-star hotel space, luxury aparthotel and first-class restaurant facilities. We are in discussions with a number of brand partners for the hotel itself, whilst we will be expanding the Urban Villa concept, currently being rolled out across the country by Union Hanover.”