Hyatt to launch new brand in London in early 2019

Hyatt Hotels Corporation is to open a hotel in London under The Unbound Collection by Hyatt brand – the Great Scotland Yard Hotel, early in the new year

The US hotel giant currently only has five venues here – four in London and one in Birmingham.

The iconic building of the historic London Metropolitan police station, Great Scotland Yard Hotel is currently being developed into a luxury lifestyle hotel and will be the first hotel in the UK in The Unbound Collection by Hyatt brand.

The famed landmark is known for its rich history, providing guests the opportunity to stay in the location where police pursued some of the country’s most notorious criminals, including Jack the Ripper.

The distinct historical character of the building will be preserved throughout the renovation, including maintenance of its original façade. Upon completion, this historic building will be a luxury 153-room hotel with sophisticated food and beverage offerings.

“The Unbound Collection by Hyatt brand offers tremendous potential for growth in the European market. The brand allows new hotel owners to explore opportunities with us,” said Peter Norman, senior vice president, acquisitions and development – Europe, Africa and Middle East (EAME) and Southwest Asia for Hyatt.

Norman continued, “This brand enables us to team up with new owners and developers and furthers the foundation they’ve developed with their individual hotel brands. We also know guests are increasingly seeking authentic and one-of-a-kind experiences and have a desire to stay at properties that have a story to tell while creating new stories of their own and The Unbound Collection by Hyatt brand caters to this demand.”

The Unbound Collection by Hyatt brand was created in 2016 and is a global collection of unique and independent properties that promise to create story-worthy and shareable experiences for the modern traveller.

Whether it is a fascinating past, an exclusive location, famous architecture and design or an award-wining dining experience, each property maintains a distinct character and the freedom to be unique, while still providing guests with Hyatt’s customer loyalty program, robust operational and marketing resources and a trusted quality brand.

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of December 31, 2017, the Company's portfolio included more than 700 properties in more than 50 countries across six continents.