Cafe chain, EL&N London has appointed Harper Dennis Hobbs (HDH) - a strategic retail property consultancy, to support the global expansion of the brand’s retail line into the travel sector.
Following the launch of its new wholesale distribution channel, HDH’s travel retail team will aid EL&N to showcase its brand and products to new audiences in the travel and duty-free sectors.
As the UK’s leading Instagrammable cafe and lifestyle brand, EL&N has expanded from its original cafe on Park Lane to the city’s most prestigious postcodes such as Selfridges, Carnaby Street and St. Pancras International.
With products such as the EL&N Spanish Latte can and EL&N Salted Caramel Milk Chocolate bar, and lifestyle items including the EL&N Large Flask in Pastel Pink and EL&N 3 Charm Keyring, EL&N hope to bring their brand to the tax and duty-free arena, be that in-flight, in airport stores, cruise & ferries or downtown duty-free.
HDH’s travel retail team works with an extensive collection of leading luxury and lifestyle brands and will position EL&N to bring their fresh ideas to the travel industry, along with a touch of glamour and excitement to the customer’s journey.
Alexandra Miller, Founder of EL&N London, commented, “We’re so excited to be launching our first full retail range into the travel retail sector with HDH. There’s a real gap in the travel market for unique, innovative brands that tap into a slightly younger demographic.
'We’re confident that our coffee specialty items and our beautiful gifting range will be loved by jet setters and commuters alike!”
Simon Black, executive director at Harper Dennis Hobbs, said, “We are delighted to be working with EL&N to aid the expansion of this distinctive brand into the global travel retail market.
“The travel sector offers vast opportunities for brands who might not have previously considered this an option. Our wholesale distribution channel can provide a complete solution for fresh and innovative businesses, such as EL&N, to enter the travel retail space - not only in airports and train stations but potentially in the cruise and inflight sectors.
“We are sure that EL&N’s positive messaging and travel spirit is perfectly targeted to the younger demographic of customers that will be eager to travel when restrictions are lifted. We are thrilled to bring this glamorous brand into the travel retail sector.”