Brakes FS campaign scoops top accolade at Incentives Awards 2021

Help for Hospitality, a campaign from Brakes Food Services and Appreciate Business Services, has been crowned winner of the Best Channel Partner Programme at the 2021 Incentive Awards.

Brakes, the noted food and drink supplier, and Appreciate, the home of Love2shop, were singled out for their exceptional work on Brakes’ Help for Hospitality campaign which generated more than 60% of Brakes’ sales revenue during the promoted period.

Help for Hospitality was powered by Appreciate’s market-leading fintech Engagement Platform software. On top of providing the rewards, discounts, and cashback to Brakes customers, the software also provided multiple reporting modules for Brakes sales teams and management to monitor the success of their campaign.

The Help for Hospitality programme generated a major boost to sales and customer engagement for Brakes after the disruption and challenging impact to the hospitality industry of 2020/21’s national restrictions.

By offering Brakes customers a blend of discounts, cashback, charitable opportunities and Love2shop rewards, the programme enabled a return to confidence in what is a vital sector of the UK economy.

Appreciate’s Engagement Services division provided technical, creative, as well as software support for the campaign. This involved building three separate but interdependent micro-sites for the promotion, and providing the software to deliver cashback and rewards to Brakes customers.

The campaign, which ran from April to August 2021, delivered exceptional growth for Brakes with 7.5% of sales coming from new categories and products.
Additionally, 20% of Brakes customers engaged in the Help for Hospitality scheme generated more than 60% of Brakes’ sales revenue during the promoted period.

Adam Haywood, Head of Commercial Marketing at Brakes, (pictured left with Adam Whatling, Head of Engagement, Appreciate, on right), said, 'The Appreciate team did a phenomenal job with the Help for Hospitality campaign and we’re incredibly proud to see that valuable work recognised by the Incentive Awards.

'I’d like to congratulate both our team here at Brakes and thank Appreciate for all their support.”

Frank Creighton, Director of Business Development at Appreciate, said, “We are very proud of this exceptional software. I’d like to congratulate the Appreciate Engagement Services division for their outstanding work on this campaign.

'Appreciate's intuitive incentive system offers clients everything they need to increase sales performance among internal sales teams and external channel or trade partners.

'Businesses can tap into a raft of motivational features, KPI tracking, leader boards and rankings that turn an excellent incentive tracker into an indispensable business intelligence asset.”