Iceland drives Uber Eats partnership forward with exclusive deal

Iceland and Uber Eats have driven their partnership to new heights with an exclusive deal to strengthen their partnership as of April 2022, benefiting thousands of customers, following a successful trial.

With over 140 Iceland stores already available to Uber Eats users, the new deal outlines a target of 200 additional Iceland stores across the country via the app.

Iceland customers and Uber Eats users alike will be able to order an array of food essentials through their mobile device with further expansion also planned for later on in the year.

Currently over 3,000 items are readily available to choose from including the latest exclusive brand products such as Slimming World, Greggs, TGI Friday’s and Chiquito’s. Star Buys are continuously updated to provide the users with great value items.

Andrew Staniland, Trading Director, from Iceland Foods, said, “There was no question in cementing our partnership with UberEats with an exclusivity deal. Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value. Finding solutions to make their lives easier is key and this partnership does just that.”

Matthew Price, Uber Eats General Manager UK, said, “We are delighted to extend our exclusive partnership with Iceland, which will enable more people to order groceries and essentials via Uber Eats in as little as 30 minutes. This is another great stride in our quest to bring the high street to the nation’s doorstep.”

Customers can access the 2,500 products on the Uber Eats app now and expect to see further store locations open from April 2022.