Chopstix launches new Wok Value menu

Fast-growing QSR brand, Chopstix has launched its brand-new Wok Value menu this month, as the pan-Asian noodle group looks to meet increased demand for budget-friendly menu items, with 61.5% of consumers saying they are spending more cautiously, according to a recent study.

All dishes are priced under £3 and include national favourites such as vegetable spring rolls and Chopstix’s famed Salt ‘n’ Pepper Chicken Wings, offering consumers delicious, great value Asian inspired dishes for those eating on a budget.

The launch of Chopstix’s Wok Value menu follows significant menu innovation undertaken by the QSR brand over the last year, which celebrated its 20th anniversary by launching 4 limited edition dishes which included Orange Chicken and Massaman Chicken Curry.

It’s an exciting time for Chopstix, which has undergone a remarkable period of expansion, alongside the brand’s menu innovation, having opened 26 stores last year, and with a significant number of new stores in the pipeline.

Rob Burns, Marketing Director, shared, “We are continually reviewing and revitalising our menu to ensure Chopstix is delivering a faster, fresher, tastier alternative to other staples on the high street.

'We’re very aware that consumers are feeling the pinch at the moment and we want to ensure that we are offering delicious dishes for all tastes, budgets and dietary requirements.

'We have been delighted with the initial response the Wok Value menu has had with Chopstix customers and we will continue to innovate our menu as the demand for more meat alternatives and affordable food increases.”

Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix is the largest Asian-Inspired restaurant brand in the UK operating 90 sites nationwide, outstripping the likes of Itsu, Wasabi and YO!

The group comprises locations across the UK and Ireland through a mix of company owned and operated locations and franchise sites run through partnerships with the likes of Welcome Break and Applegreen.