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Chefonline set to expand through crowdfunding scheme

A company that offers customers the ability to book a restaurant table or a takeaway meal online is seeking to raise up to £2 million for expansion via crowdfunding.

Le Chef plc, which trades as chefonline.co.uk, already provides its unique service to around 600 restaurants and, unlike similar providers, hosts individual websites for its clients. So when customers want to order a meal or book a table they can do so through the chefonline.co.uk national portal or an individual caterer’s website which is hosted by chefonline’s portal.

Restaurant owners are able to update the content on their individual websites and add a range of marketing and analysis tools to help them attract and keep track of existing and potential customers.

Chief Executive of chefonline, Mohammed Munim said, “Most small businesses cannot afford to develop their own ecommerce ordering system and thus rely on web based organisations to act as an intermediary. However, that does not allow them to promote their services on an individual basis”.

“Therefore often the only way they can grow their business is by word of mouth. We are offering a value for money alternative to others in the market which allows restaurants to have a direct route to customers via an individual website”.

The company is raising its funds via Crowdcube, one of the UK’s biggest and most successful crowdfunders.