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Morrisons launches Alexa for online shoppers

Morrisons online shoppers will now be order their weekly shop from Morrisons.com using only their voice. Customers will be able to ask Alexa to add milk, bread or any other item to their Morrisons.com shopping list.

They will also be able to ask Alexa to edit their order; ask if their delivery is on time; or check their basket to see if an item has been requested.

The service will be particularly helpful when customers find out that they’ve run out of an item in the fridge or store cupboard – they can just ask Alexa. It will also be helpful for people who are disabled or even on the move - BMW recently announced that Alexa would be in its new cars from next year.

To access this service, customers will need to activate the Morrisons ‘skill’ or app, which is available on devices with Amazon Alexa such as the Amazon Echo, Echo Dot or Amazon Tap.

Matt Kelleher, Morrisons Online Director, said, “Customers are increasingly using voice commands in their everyday lives to check the weather, play music, or find out the latest news. It is important we follow this emerging trend and make Morrisons an easier and more accessible place to shop for groceries online.

'It’s exciting that our customers can now shop without even needing to login to a computer or mobile phone.”

The Morrisons.com skill on Alexa will be able to:
Add items to your basket
Remove items from your basket
Check the total of your order
Check if you have an item in your order
Check if Morrisons sells a product
Check if you can still edit your order
Check if your delivery is on time

The new app will suggest the right item based on previous shops, helping customers to add to their basket.