Auntie Anne’s UK & Ireland is bringing an exciting new twist to its beloved pretzel range with the launch of Biscoff® Nuggets, a delicious limited-time collaboration with the iconic Biscoff® brand.
Launching nationwide on 27th March and available until 18th May, these indulgent nuggets combine Auntie Anne’s signature soft pretzel bites with a generous drizzle of rich Biscoff® sauce, before being finished with a crunchy Biscoff® crumb. The result? A sweet, salty, and utterly irresistible treat that’s set to be a fan-favourite and which carries the Biscoff® approved ‘Created With’ Biscoff® logo.
“We’re always looking for new ways to excite our customers, and partnering with Biscoff® was the perfect way to bring two iconic brands together,” said Max Burton, Managing Director at Auntie Anne’s UK & Ireland. “This collaboration delivers the indulgent flavour combination people love, all in our signature bite-sized pretzel nuggets.”
Frances Booth, Head of Marketing at Lotus Bakeries explains, “For a brand to be able to use the coveted ‘Created With’ Biscoff® logo, the products have to be tested by our food development team to ensure that the much loved Biscoff® taste really comes through. The Auntie Anne’s Biscoff® Nuggets achieved this in bucket loads! They are sure to be a hit with Biscoff® lovers everywhere!”
As with all Auntie Anne’s pretzels, the Biscoff® Nuggets will be hand rolled and baked fresh on site every day and will be available at all Auntie Anne’s UK & Ireland locations while stocks last. Don’t miss out on this limited-edition treat!
This launch comes at a time of record growth for Auntie Anne’s UK & Ireland. With its latest opening—a first-of-its-kind converted shipping container store at Cheshire Oaks Designer Outlet—the brand now proudly operates 42 locations across the UK. The momentum doesn’t stop there, with many more openings planned throughout 2025 and an ambitious target of reaching 50 stores by the end of the year—a major milestone in the brand’s expansion.
As store numbers grow, so does demand—year-on-year like-for-like (YOY LFL) sales continue to trend above 10%, reflecting the increasing appetite for Auntie Anne’s handcrafted, freshly baked pretzels. With a vision to open 100 stores by 2034, the brand is well on its way to making its iconic pretzels more accessible than ever.
