Somerset-based Butcombe Brewery is planning to grow its pub estate from 25 to 100 over the next three to five years, and boost distribution of its beers beyond the South West.
As part of these plans, the company has been rebranded by Halo, which has created a new visual identity and packaging design for the brand in order to appeal to younger beer drinkers.
The new design for the core brand features a T-Rex dinosaur and a more contemporary logo. The new look is rolling out now across all the brewery's existing beers, and will appear on a new range of seasonal and specialist beers promised for later this year.
Marketing manager, Emmy Webster, said, 'This marks a huge step forward for the Butcombe brand, it is as much a reflection of who we are as it is a statement of the development of the company, our intent for the future and our ambitious growth plans. This new direction aligns with our vision of becoming one of the nation's most popular brewers.'