KP Snacks has agreed a deal to acquire Butterkist Limited, that makes the UK's best-selling brand of popcorn, from Tangerine Confectionery, for an undisclosed sum.
KP Snacks, which is owned by Germany’s Intersnack Group, will take over Butterkist’s manufacturing site in Pontefract, West Yorkshire and keep on its 140 employees.
Mark Thorpe, CEO of KP Snacks, commented, “Butterkist is an iconic brand with a 100 year heritage and the number one branded popcorn in the UK. I am delighted that we have this opportunity to add Butterkist to our existing portfolio, which includes McCoy’s, Hula Hoops, POM-BEAR and KP Nuts, as we seek to offer consumers and customers a comprehensive UK snacking category proposition.”
Anthony Francheterre, CEO of Tangerine Confectionery, added, “We are proud to have been instrumental in Butterkist’s development and pleased to pass the baton to KP Snacks to continue its success story. We believe this announcement is good news for both parties and confirms Tangerine’s focus on sugar confectionery, accelerating the development of our iconic brands Barratt, Dip Dab, Fruit Salad and building a stronger category with our customers.”