Hai Di Lao has acquired its first UK restaurant site at the Trocadero in Piccadilly Circus, London, through Savills.
The global chain that specialises in Chinese hot pot has agreed to a new 15-year lease and will occupy the site totalling just under 10,000 sq ft. A new entrant into Europe, the opening of this flagship restaurant follows the recent launch of its branch in Time Square, New York and is one of 310 locations worldwide.
The West End site will have direct links to Piccadilly Circus tube station and will sit beneath a 700 room hotel and roof top bar.
Richard Thomas, associate director in the Leisure team at Savills, commented, “Hai Di Lao is a globally recognised brand with fans of the concept worldwide. It is testament to London’s reputation as a foodie capital that it has chosen the city as its first European destination.
'The chain already has its sights set on expansion both in the UK and across Europe and we are very pleased to have secured this prime spot for its flagship restaurant.”
Founded in 1994 in Jianyang city, Sichuan province, the hotpot chain, which is famous for its service, runs 320 stores across the world, of which 296 are located in China and 24 abroad. In addition, it plans to open 180 to 220 new stores this year.