Burger King has launched its first plant-based burger in the UK, but it is not suitable for vegans and vegetarians as it will be cooked on the same grill as meat burgers
This soy-based version of the brand's Whopper burger, named the Rebel Whopper, is aimed at those who want to cut meat consumption - flexitarians.
The Rebel Whopper will be served with mayonnaise, unless the customer asks otherwise.
Marketing Director Katie Evans said, 'We wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we're thrilled with the result.
'We're delighted to satisfy the demand for this highly-anticipated product and finally bring the Rebel to the UK.'
The company clarified that its vegetarian bean burger and vegetarian option on the children's menu are cooked separately from meat burgers.