On 1 November, multi award-winning street food concept, Sugoi JPN and sister brand, Arepita Sliders, will be launching their fourth ‘dark kitchen’ in the heart of London's Chelsea, working alongside The Chelsea Lodge.
The Chelsea Lodge, a popular dining, bar and nightclub hang-out on King’s Road, will continue to run its successful in-house Italian restaurant, whilst also offering a new takeaway and delivery service.
The creators of Sugoi JPN have a firm grasp on the future of the hospitality industry with the launch of Under One Kitchen; a project which aims to help and support fellow hospitality brands during the global pandemic.
By opening multiple ‘dark kitchens’ across London, Sugoi JPN enables both start-ups and established brands to work alongside each other, but as distinct businesses, to maximise their current structure whilst cutting down on peripheral costs.
The brand ambitiously plans to launch 50 dark kitchens across London as part of its franchise expansion initiative, in a bid to establish a more resilient hospitality industry.
Available for delivery or takeaway from Wednesday through to Sunday, customers will be able to choose from three different menu concepts; Japanese-Latin fusion street food from Sugoi JPN, authentic Italian cuisine from The Chelsea Lodge, and Venezuelan-inspired FYI (fill it yourself) Arepa’s from Arepita Sliders.
The Chelsea Lodge will be accepting walk-ins for those who wish to enjoy their takeaway, but in the comfort of the restaurant.
Sugoi JPN and Arepita Sliders are also working on a special brunch menu which will be available once a month at The Chelsea Lodge.