After an unprecedented 2020, with significant sales increases following the Coronavirus outbreak, Mindful Chef’s popularity and demand has continued to grow.
The UK's favourite healthy recipe box service has this weekend reported a 733% increase in new customer sign-ups, as health returns to the top of the nation’s agenda.
Tim Lee, CEO of Mindful Chef, commented, 'We have seen a large increase in new customer sign-ups this weekend, with a 733% uplift. This has beaten our 452% increase we experienced during the first national lockdown.
'Online grocery shopping continues to grow in popularity and health remains at the front of many people's minds. As a business with health and wellbeing at its heart, the New Year is typically a busy period for Mindful Chef, however, due to the increased concern over COVID infection rates, this recent hike is higher than expected.”
Mindful Chef has seen an uplift across all of the brand’s ranges, with one person, two-person, family boxes and frozen meals all experiencing a spike in sales. As the nation prepares for tougher Covid-19 lockdown restrictions, Mindful Chef’s frozen food range experienced a 423% increase in sales as customers begin to stock their freezers with convenient healthy options.
Lee continued, “Given the huge pressure the NHS is under at this time we will be extending our offer in providing a 30% discount off Mindful Chef recipe boxes, to help support those who are helping us.'