London chicken takeaway chain, Wingstop has partnered with Tinder and Deliveroo to launch DeliverDate service just in time for Valentine's.
DeliverDate will see Tinder profiles of 30 local singletons printed on Wingstopchicken wing boxes, available nationwide through Deliveroo. By the looks of it, food really is the way to another's heart, with an 84% increase year-on-year in Tinder Bios featuring the word 'takeaway'.
From 13 to 14 February, profiles of 30 Tinder members will be given a platform which is 'beaks' ahead, to help find a match as their profiles will be printed onto 1,000 special edition Wingstop order boxes.
When ordering from one of five Wingstop restaurants on Deliveroo, customers will be able to opt-in to the new DeliverDate service, and soon enough, their delivery will arrive at their door featuring the quick-scan Tinder profiles of fellow chicken wing fanatics also looking for love.
The match-making doesn't stop there. Customers will be able to follow up with anyone they fancy by scanning a QR code featured on the box stickers, and if they match together, single Brits can see where a mutual love of wings takes them.
Tom Grogan at Wingstop UK commented, 'We're always looking for ways to give our customers unique experiences they can't find anywhere else, and the Deliverdate service in partnership with Tinder and Deliveroo does just that. Whack some tunes on and sit back and relax while we provide the wings you've been dreaming of, and maybe a potential love match too'.
Aisha Jefferson at Deliveroo, said, 'With help from Tinder and Wingstop, we're asking the nation to let us be a wingman and bring love into their living rooms. Any single Brits should opt-in for the 'DeliverDate' service because they might just satisfy their hunger for love and with any luck be putting a 'wing' on it by next year. And if not, at least they can satisfy their hunger for wings.'
Laura Wilkinson-Rea, Tinder's Director of Communications UK, said, 'The start of 2021 has been unplucking believable, so this Valentine's Day, with the help of Deliveroo and Wingstop, we're elevating our status to be the ultimate wingman to UK singletons. And the best bit, you don't have to share your food!'
Tinder user Aaron from Birmingham said, 'By being part of DeliverDate I hope potential matches will 'flock' to my Tinder profile. It's also the perfect ingredient to cook up a storm for my future virtual dates. We can talk about our common love - crispy chicken wings - and build a sweet, sticky connection over the fact my face is plastered all over food delivery boxes in the UK!'