Iceland & Chiquito announce exclusive partnership for launch of range


Supermarket, Iceland, and Mexican restaurant, Chiquito, have joined forces in an exclusive partnership to launch a range of Mexican favourites. Made up of 16 new products, the range is available in Iceland and The Food Warehouse stores, as well as on www.iceland.co.uk, now.

Iceland is no stranger to big brand partnerships and its latest collaboration with restaurant heavyweight, Chiquito is the sixth in its portfolio. The new products are a vast selection of Mexican inspired dishes, dips and sides which start at £1.

The range includes a collection of frozen, oven-ready Chiquito Burrito Bowls, including Chiquito Fiery Chicken Burrito Bowl (exclusive to The Food Warehouse), Chiquito Pulled Pork Burrito Bowl and Chiquito Beef Burrito Bowl.

Alongside offering Mexican favourites such as Chiquito Mexican Mega Skewers and Chiquito Sunshine Rice, Iceland and Chiquito have also put a Mexican twist on an Italian favourite with the creation of the Chiquito Nacho Chilli Lasagne.

Andrew Staniland, Trading Director of Frozen at Iceland, said: “We are delighted to partner with such an iconic household name like Chiquito for this exclusive range and look forward to seeing the products launch in our stores and online.

“This latest partnership is key to our strategy of developing products that we know our customers love and we can’t wait for everyone to try them.”
Jon Knight, MD of Chiquito, said: “We are really excited to be able to expand our fantastic Chiquito Mexican range, with brand new delicious options available only to Iceland customers.

“The new partnership with Iceland will build upon Chiquito’s rich 30-year history, allowing us to continue to lead the growth of Mexican cuisine across the UK.”

Together, Iceland and Chiquito have developed a fake-away experience that ensures takeaway fans can enjoy delicious meals – and save money at the same time. A DIY style offering includes Chiquito Plain Tortilla Wraps or the Chiquito Sweet Chilli Tortilla Wraps and building a burrito with the exclusive to The Food Warehouse Chiquito Fiery Mexican Chicken.

Two products in the new range - Chiquito Fiery Chicken Burrito Bowl, Chiquito Fiery Mexican Chicken - are available in-store at The Food Warehouse only.