Creed Foodservice, one of the UK’s leading foodservice partners to the HoReCa, Education and Care sectors, has announced Miles Roberts as its new Managing Director. Roberts, 40, who has held the role of Sales and Marketing Director at Creed for the past six years will be taking the reins from Philip de Ternant who will assume the role of Chairman within the Board of Directors. Roberts brings a wealth of experience to his new position at the national wholesaler and catering provider, garnered from senior roles at Brakes, Pepsi Co, and Sainsbury’s.
Involved in Creed’s business growth strategy over previous years, Roberts has already played a strong part in steering the direction of the business, whilst keeping Creed’s family ethos and culture at the heart of all operations. In Roberts’ time at Creed, the business has grown its turnover from £67million to £120+million, despite facing the ongoing challenges from the pandemic, Brexit and other world events which have blighted supply chains.
Two other senior appointments have been made in parallel, as part of a central strategy to bring talent up through the business. Richard Shephard, 37, becomes Director of Sales, having also cut his teeth at Pepsi Co and Brakes, followed by six years at Creed. His achievements include generating ambitious and successful growth for the groups side of the business. In addition, Tom Workman, 31, has been promoted to Director of Trading, having taken a leading role in steering Creed’s purchasing during some of the toughest times in the industry during the recent pandemic, whilst working collaboratively and proactively with important supply partners across the business.
Chris Creed, Creed Foodservice CEO, commented: “We’re delighted to share Miles’ appointment to Managing Director externally, along with news of our other senior promotions and Philip’s appointment as Chairman on the Board of Directors. Home grown talent is an incredibly important part of what we do at Creed, particularly given our roots as a family business. Nurturing and developing aptitude, through substantial investment in training is at the heart of this all. Fresh, new ways of thinking are being coupled with the steadfast and resolute experience that we have in the team from some of the longer-established senior team members.”
Miles Roberts, newly appointed Managing Director at Creed, added: “I’m thrilled to step into this role given the last six years with Creed have been hugely rewarding already. It’s the culture ingrained in the entire business that separates us from other foodservice partners and is what makes us special. It’s incredible to have been a part of the growth we’ve already achieved, but as we continue to evolve we look forward to bringing more value and experience to our customers than ever before.”
Established in 1972, Creed’s values centre around delivering a quality experience to its national customer base, with industry leading service levels of 99.3%. Integral to its operations are its workforce of around 450 people who operate from three key hubs in the UK: Staverton, Ilkeston and High Wycombe. In 2023 Creed was named the number one ‘Best Food and Drink Company’ to work for in the UK, the ninth ‘Best Company to Work for in the South West’, and featured in the top ‘100 Best Large Companies’ to work for in the UK.
In the past year Creed has invested significantly in its Leadership Development Programme and is now looking to roll out the programme across the business to all of its people managers. The company is investing heavily in developing great talent, in order to bring even greater service to its customers, staying true to its central objective ‘Believe In More’.