Sodexo Live! has extended its partnership with the Henley Royal Regatta for an additional five years, following a year of record-breaking sales at the event.
Since 2013, Sodexo Live! has played a crucial role in enhancing the Henley Royal Regatta experience, managing the Fawley Meadows site to provide exceptional food and hospitality. As the world's premier rowing event, the regatta draws thousands of visitors each year, showcasing exciting races featuring both Olympic rowers and emerging crews.
Under the renewed contract, Sodexo Live! will continue to provide hospitality, sales, and services, including managing the entire site build and overseeing the catering.
The contract renewal represents an important milestone in the ongoing partnership between Sodexo Live! and the Henley Royal Regatta. In a noteworthy development, Sodexo Live! will collaborate with its STH business, a global leader in travel, hospitality, and ticketing programs for international sporting events. Together, Sodexo Live! and STH will build on the success of this year's event, which saw record-breaking sales.
Guests at the Regatta can indulge in dining at iconic hospitality venues with stunning views of the River Thames, including the charming and relaxed Fawley Meadows lounge and restaurant, the picnic enclosure, riverside chalets, and Temple Island.
Claire Morris, CEO UK & Ireland at Sodexo Live! said: “We are thrilled to renew our prestigious partnership with Henley Royal Regatta. This year was an incredible success, and we are looking forward to continuing our journey of innovation and forward-thinking delivery at this major event on the sporting calendar.”
Daniel Grist, Secretary & Chief Executive, Henley Royal Regatta added: “Since 2013, Sodexo Live! has been an essential part of the Henley Royal Regatta experience, elevating the event with its outstanding food and hospitality.
“I am grateful for its long-standing support and am thrilled to see this partnership thrive and evolve.”
Sodexo Live! is also supporting other major events this summer, providing exceptional culinary experiences at Royal Ascot and the Royal Edinburgh Military Tattoo, as well as at notable venues like Newcastle United FC, Brighton & Hove Albion FC, and Hampden Park in Glasgow.