Over the past 18 months, Stonegate Group has invested more than £6.5 million into its renowned Slug & Lettuce brand, strengthening its standing as one of the UK’s leading bar chains.
The £6.5 million investment encompasses 12 completed refurbishments. A further four are scheduled before the end of the financial year. This forms part of a strategic programme designed to refresh the brand’s look and feel, with the goal of positioning Slug & Lettuce venues as the ultimate social destinations.
Highlights of the programme include £837,000 invested in Slug & Lettuce Glasgow, £650,000 each in Birmingham and Manchester Albert Square, £630,000 in Solihull, and £470,000 in Oxford Circus. The latest project, Slug & Lettuce Liverpool, reopened on Friday 8 August following a £370,000 transformation.
This summer alone, Stonegate has channelled £1.3 million into the Slug & Lettuce brand, with recent refurbishments at Lincoln, Newcastle Central, Wolverhampton and Liverpool. Further projects scheduled for August and September include Leeds Boar Lane, Milton Keynes, Nottingham Market Square and Durham.
The programme comes as Slug & Lettuce celebrates its 40th anniversary, marking four decades since the first venue opened. By modernising interiors, elevating the guest experience, and highlighting signature offers such as 2-for-1 cocktails, bottomless brunch and Flamingo Bingo, the investment reinforces the brand’s position as a leading social destination.
David McDowall, CEO of Stonegate Group, said: “This significant investment is a real statement of our confidence in the Slug & Lettuce brand and its future. Over the past 18 months, we’ve transformed venues right across the UK to create fresh, vibrant spaces where our guests can celebrate, catch up and make memories.
“As we mark Slug & Lettuce’s 40th anniversary, it’s a great time to reflect on how far the brand has come, from one bar in 1985 to a household name on the British high street, and to look ahead with excitement about its next chapter. At Stonegate, our mission is simple: bringing people together through our passion for great pubs, bars and venues, and this investment is all about making sure Slug & Lettuce remains the ultimate social destination for years to come.”
Stonegate Group’s investment in Slug & Lettuce forms part of a broader growth strategy, designed to future-proof the business and tailor each venue to the needs of its local market.