Nadler Hotels has launched its new flagship property in Soho which is focused on offering ‘affordable luxury’.
The Nadler Soho is located on Carlisle Street and features 78 bedrooms. The interior design of the hotel has been designed by Clarissa Nadler, wife of the founder and chief executive of the company, Robert Nadler. Artwork is from Ronald Diennet, Nadler’s stepson, with his other stepson Dorian Dreyfus overseeing the furniture and furnishings.
The opening of the hotel follows the recent rebranding of Base2stay – the group’s holding company – to Nadler Hotels, alongside the refurbishment and renaming of the company’s Kensington property to the Nadler Kensington. Meanwhile, the group’s Liverpool hotel will remain as a Base2stay hotel and become the flagship of the group's regional business.
The two London properties will be the first UK hotels to offer the Newspapers Direct app, allowing guests to download over 2,300 international newspapers in 55 languages to their devices for free whilst staying at the hotel.