IKEA shoppers can now take a break from picking out their new flat-pack furniture and chow down on the international retailer’s famous Swedish meatballs – with a twist.
After working with PETA US for three years and receiving numerous friendly petitions showing support for vegan options from IKEA fans around the world, the company are officially launching Grönsaksbullar – a delicious vegan meatball that’s available in select stores now and will soon roll out to its more than 350 stores.
With the demand for vegan options higher than ever, IKEA’s meat-free meatballs are right on trend, feeding diners’ hunger for food that’s healthy, humane and eco-friendly!
Recent studies reveal that one person in eight living in the UK is vegetarian or vegan and that 20% of Britons between the ages of 16 and 24 do not eat animals. Vegan meals have smaller carbon footprints, since the meat industry is a major producer of the greenhouse-gas emissions that cause climate change.
Vegan options also give diners’ health a break, too: vegans are less prone to suffer from heart disease, diabetes, strokes, obesity and cancer than meat-eaters are.
IKEA is just part of the trend that’s seeing compassionate options made available in restaurants, cafes and shops across the UK, including Nando’s, Wagamama, Pret A Manger and even Toby Carvery.